Ranked No. 1 in U.S. Mobile Games Gambling Games
The coronavirus outbreak in 2020, although the United States is the hardest hit area of the new crown virus epidemic, it has greatly increased the revenue of mobile game in-app purchases, especially gaming mobile games. According to the survey, in 2020, the revenue from in-app purchase (IAP) of gaming applications in the United States ranked first with an amount of 4.5 billion U.S. dollars, and the second and third places were revenue from completing in-app purchases (IAP). A $4.4 billion puzzle-solving game and a strategic mobile game with an in-app purchase (IAP) revenue of $3.3 billion.
Although the in-app purchase (IAP) revenue of gaming mobile games ranks first, the overall growth rate has been surpassed by another game. Also due to the negative impact of the new crown epidemic, the number of people going out has been significantly reduced, and social interaction has become less frequent than before. Therefore, [simulation games] have attracted the attention of many people. According to Sensor Tower's survey data, in 2020, the revenue from in-app purchase (IAP) of simulation games has increased by 61.8% year-on-year, making it the fastest-growing game category in mobile game (IAP) revenue. In contrast, in-app purchase (IAP) revenue ranked first in gaming mobile games, the year-on-year growth was only 48.9%. Revenue from in-app purchases of lifestyle mobile games increased by 47.5%.
As the number one simulation game with year-on-year in-app purchase (IAP) revenue growth, its in-app purchase (IAP) revenue will reach US$2 billion in 2020. Among them, in-app purchase (IAP) revenue created by sandbox games accounted for almost half of the revenue of analog in-game purchase (IAP), reaching 936 million US dollars. Among the sandbox games, the ROBLOX game is the main force of the sandbox in-game purchase (IAP) revenue. Its revenue is as high as 776.4 million US dollars, which is quite amazing.
In-app purchase (IAP) revenue of mobile games will increase significantly in 2020, which is inseparable from the increase in downloads of mobile games. According to the survey, effective downloads of gaming games ranked No. 1 in mobile game in-app purchase (IAP) revenue in 2020 increased by 27% year-on-year, and its growth rate ranked first in the United States. Perhaps the pressure brought by the epidemic has caused many Everyone wants to gamble on mobile games. Among them, the Coin Master game (Coin Master) produced by Israel and a bingo game called Blackout Bingo by an American game developer are the two main games. Among them, the most popular Slots game increased by 4.3% year-on-year, reaching 79 million effective downloads.